Hello, I’m a professional designer who enjoys breathing new life into extraordinary brands.

A

ndrea

Brusuelas

Welcome

I believe good design inspires emotionally-charged connections between consumer and product. Without it, your product or service is just another in a vast field of similar choices.

Over my time in visual communications, I’ve worked with category leaders like Hamilton Beach and Conair; and independently, one-on-one with founders in a wide variety of industries.

Recent case stories

My work

I have been lucky enough to work with talented people on exciting projects. Below is a selection of some of my favorites!

Warm, approachable aesthetic

Amherst

Understanding that a strong internal brand can positively impact employee morale and productivity, the corporation asked me to create a campaign to articulate its core principles, mission, and culture. By communicating these elements through compelling visuals and messaging, the brand campaign aimed to instill a shared sense of purpose among employees, promoting a unified corporate culture. The Amherst G.R.E.A.T. core values acronym is the north star that guides the organization in delivering excellence and acting in the best interest of its residents, employees, vendors, and investors.

Brand design for emerging swimwear brand

Peaches + Salt

Peaches + Salt Swim is a fashion swimwear brand for women who are 35+, nutrition and fitness-savvy, and seek out adventure through ethically sourced, chic, beautiful, and striking swimwear. After research of category leaders and competing emerging brands, it was clear that this demographic required a grown-up visual aesthetic. I designed an identity with a classic yet fresh color palette, clean and classic fonts, and refined aesthetic.

Branding to make AI tech more approachable

Camlytico

Where AI tech can be intimidating, Camlytico required a friendly, approachable brand identity that put clients at ease while showcasing their computer vision analytics technology.

Staying on-brand across a myriad of campaigns

Smile Doctors

Brand consistency across campaigns and channels is of utmost importance to this 325 location orthodontic support organization.

My services

01.

02.

Graphic design
Brand design

03.

Web design