I am a graphic artist with over a decade experience in digital/web, print, and brand design.
I focus on the creative expression of visuals to entice and delight consumers and breathe life and energy into brands.
I think like a business owner. I design to the end of a return on the investment, not just the delivery of a pretty piece. Design must entice, engage, and sell.
I know that a successful marketing initiative involves a team of dedicated professionals. Design is just a piece of the puzzle in a successful campaign.
2005 to present
Freelance Graphic Artist and Art Director
Concept, design and manage sales-driven brand identity and related collateral, print and web advertising, packaging, retail environments and point of purchase displays/materials.
Plan, design and implement complete web sites using standards-compliant code with an emphasis on user interface, browser compatibility and search engine optimization.
Clients and projects span across a variety of industries including consumer retail, food and beverage, beauty industry, financial, healthcare, and motorsports industries.
1999 to 2005
Vice President, Creative Club Display, Inc., POP Display Manufacturer
Designed and managed company brand assets including identity, collateral, advertising and related materials.
Conceptualized and designed Point of Purchase displays for mass market product manufacturers such as Sunbeam/Oster, Remington, Conair and Hamilton Beach.
Directed day-to-day operations including financial, client service, manufacture processes and business growth strategies.
Maintained open lines of communication with vendor resources in improving cost, quality and time efficiency.
During the first year under my supervision, directed company toward a 200% increase in gross sales from previous year.
Skills, Design Experience
Brand collateral including:
corporate communications including:
Consumer communications including:
mobile app design
email marketing design/code
Software and code fluency
Adobe Creative Suite, MS Office Suite, Dreamweaver, WordPress, Joomla, PHP, JQuery