Brand design for emerging swimwear brand
Brand design for emerging swimwear brand
Peaches + Salt Swim is a fashion swimwear brand for women who are 35+, nutrition and fitness-savvy, and seek out adventure through ethically sourced, chic, beautiful, and striking swimwear. After research of category leaders and competing emerging brands, it was clear that this demographic required a grown-up visual aesthetic. I designed an identity with a classic yet fresh color palette, clean and classic fonts, and refined aesthetic.
Brand Strategy & Design
Ecommerce Design (Shopify)
Packaging Design
Social Media Design
Brand design
Bright and appealing visual identity
Amherst
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