Understanding that a strong internal brand can positively impact employee morale and productivity, the corporation asked me to create a campaign to articulate its core principles, mission, and culture. By communicating these elements through compelling visuals and messaging, the brand campaign aimed to instill a shared sense of purpose among employees, promoting a unified corporate culture. The Amherst G.R.E.A.T. core values acronym is the north star that guides the organization in delivering excellence and acting in the best interest of its residents, employees, vendors, and investors.

Peaches + Salt Swim is a fashion swimwear brand for women who are 35+, nutrition and fitness-savvy, and seek out adventure through ethically sourced, chic, beautiful, and striking swimwear. After research of category leaders and competing emerging brands, it was clear that this demographic required a grown-up visual aesthetic. I designed an identity with a classic yet fresh color palette, clean and classic fonts, and refined aesthetic.

Where AI tech can be intimidating, Camlytico required a friendly, approachable brand identity that put clients at ease while showcasing their computer vision analytics technology.

Brand consistency across campaigns and channels is of utmost importance to this 325 location orthodontic support organization.